Enhancing Data Privacy in IoT Cloud Environments with Trust Management

A new era of connectedness, convenience, and efficiency has arrived with the introduction of the Internet of Things (IoT), which has revolutionized the way we engage with the world around us. Data privacy in IoT cloud settings is an urgent problem, yet this shift is inevitable. The goal of this research is to improve data privacy by using trust management systems, and a technique to do so has been presented. Our method includes building a trust model to quantify the reliability of IoT devices and cloud service providers, and a privacy model to evaluate the potential dangers of data sharing. To find a happy medium between data value and data privacy, these trust and privacy evaluations lead to the idea of privacy-preserving data sharing. Our findings show that our method is useful, providing information on reliability, privacy risk, and the opportunity for businesses to make educated choices about data sharing. Our approach has far-reaching ramifications for many groups of people, including the IoT sector, businesses, regulators, and the general public. With the goal of improving and extending data privacy solutions in the ever-changing IoT world, future research paths include personalization, real-time adaption, scalability, user-centric controls, and ethical concerns.