Development of Travex: A Comprehensive Mobile Application Promoting Penang Tourism Industry

The tourism sector especially has significantly grown thanks to the existence of the travel-related applications which have made it easier for tourists to book hotels, find transportation and explore nearby attractions. However, Malaysia still lacks centralised information sources that can provide travellers with relevant information and the number of mobile apps focuses on tourism is very limited. In light of that, the aims of this study is to identify the concept of one stop centre of tourism information in Malaysia and to determine the importance of the one stop centre of tourism information among Malaysians through the development of the mobile app. The data were collected from Malaysian adults aged between 18 to 34 years old using a questionnaire survey. It was found that majority of people have not discovered a source that provides all-in-one tourism information in Malaysia. Most of them agree that Malaysia still has a lack number of travel related apps that able to provide them guidance and information. In addition, people nowadays highly prefer digital medium as a source of information for traveling rather than traditional ways. Thus, the results imply that there is a need for a development of mobile application that can provide a centralized tourism related information that able to assist the travellers in acquiring relevant information while travelling especially in Penang. This study concludes that the recommendation of developing the one stop centre of tourism information mobile application is a viable approach to resolve the problem stated.