Artificial Intelligence Integration in Transportation Marketing: A Literature Review

This article explores the integration of Artificial Intelligence (AI) into transport service marketing, examining opportunities to enhance service quality and brand promotion within the sector. Drawing from a review of literature encompassing AI fundamentals and marketing strategies specific to transportation, this study identifies avenues for leveraging AI to optimize marketing efforts. Despite concerns surrounding AI adoption, the paper underscores the significance of careful implementation to enrich customer experiences and foster sustainable growth in the transport industry.