Brand management in supply chain 4.0: Building a Sustainable Development Brand for Service Providers

With Industry 4.0 and smart manufacturing driving significant changes in the manufacturing sector, traditional supply chain models are evolving into more complex ecosystems. This shift expands partnerships beyond raw material suppliers, manufacturers, and distributors, prompting businesses to prioritize relationships within the supply chain alongside customer focus. This article proposes a theoretical model for sustainable supply chain brand development, emphasizing the interdependence between demand and supply partners. By establishing an evaluation index system, it aims to guide businesses in effectively managing brand aspects within their supply chain operations, thus fostering sustainable growth.