Comparative Quality Assessment of Cammeo and Uber Taxi Services in Urban Transportation

This paper reports the results of an assessment of Cammeo and Uber taxi services, highlighting their contribution to the urban transport network. It tackles the important issue of aligning taxi availability with passenger needs, essential for effective service provision. The evaluation, based on surveys from active users of Cammeo and Uber, examines key factors such as application ease of use, usefulness, and users’ intention to utilize these services. Additionally, the study offers an in-depth comparison of the ride experience, driver professionalism, and vehicle standards of both providers. Although participants tended to favor the Cammeo app, the findings indicate comparable user experience quality for both Cammeo and Uber. The objective of this study is to deliver insights that can be used to improve service quality and enhance customer satisfaction, by identifying and contrasting the strengths and weaknesses of each service.