Extending the Business Modeling Motivation Model for Achieving Business Agility through Enhanced Business - IT Alignment

In the fast-evolving digital landscape, achieving business agility is imperative for organizations seeking to navigate uncertainties and capitalize on emerging opportunities. This research adopts a modeling-centric approach, building upon the Business Motivation Model from the Object Management Group (OMG), to unravel the complexities of business-IT alignment. The primary objective is to extend this foundational model with additional concepts, incorporating determinants that shape alignment dynamics between business and IT, to improve business agility. The literature review situates the study within the context of existing modeling approaches, emphasizing the importance of the Business Modeling Motivation Model and exploring its application to the realm of business-IT alignment and agility. The conceptual framework builds upon the OMG model, introducing additional concepts to capture the nuanced relationships between business strategy, IT capabilities, and organizational agility. Acknowledging certain limitations, the study concludes by summarizing its key findings, emphasizing contributions to the field, and suggesting avenues for future research. By shedding light on the intricate dynamics between business strategy and IT, this research aims to inform strategic decision-making and foster a deeper understanding of how organizations can effectively navigate the evolving landscape of technology and business.