Cross-Selling Artificial Intelligence-Based Approaches in Insurance Industry: A Review

For the analysis of exceedingly complex insurance data, artificial intelligence methods have evolved into the most valuable and significant tools. Worldwide, the insurance industry and its clients require a method for efficiently managing the enormous amount of data produced. The current review paper provides an overview of the research conducted in recent years on various cross-selling insurance approaches that have utilized machine learning and deep learning techniques. An evident transition from the utilization of machine learning methods to deep learning methods is demonstrated through the current literature review.