Challenges Hindering the Digitalization and Innovation of Smart Real Estate in India: A Managerial Insight into Technology Non-Adoption

This research investigates the sluggish adoption of disruptive digital technologies (DDTs) in the global real estate sector, with a specific focus on the Indian market. Analysing barriers to digital transformation, the study applies Pythagorean Fuzzy Sets methodologies to quantify challenges, prioritizing technological, organizational, and environmental obstacles. Key hindrances include high implementation costs, limited market data access, organizational resistance to innovation, and external environmental factors. The study advocates for a shift toward Industry 4.0 standards, emphasizing the need to address technological complexities and internal organizational challenges. Insights from experts in telecommunications, information technology, and smart city development inform proposed strategies to facilitate the integration of digital innovations in the Indian real estate landscape. This research contributes theoretical and practical implications, offering actionable strategies for policymakers, industry leaders, and innovators to navigate complexities and promote the adoption of smart real estate technologies on a global scale.