Green IT, Branding, and Sustainability: A Synergistic Approach for Environmental Responsibility

The aim of writing this paper is to study the need of Green IT, as one of the sustainable means for today’s time. Green IT is not just about making use of technology efficiently and effectively, but to ensure how Green IT can help in minimizing environmental issues. Around the world IT sectors are gradually becoming concerned of the strategic role that Information Technology. And are making efforts to understand how Green IT can play an important role in greening the IT infrastructure and also backing the overall business’s green initiative. Hence, India being a developing country, it becomes even more important to know that how prepared are IT companies in India to exonerate these roles. This paper is an initiative to attain better understanding of Green IT and its impact on IT, this will not only give an idea how Green IT Ready Indian IT companies are but will head their inclination towards green information technology (IT) as a method of solving the environmental issues.