Navigating Dynamics, Challenges and Cloud-Powered Transformations in Online Video Game Immersion within the Entertainment Industry

This paper explores the dynamic intersection of immersive media and the entertainment industry, focusing on the online video game segment. We delve into the core components that drive this sector, including game development, game platforms, player engagement, and monetization strategies. The challenges unique to online video games are examined, with a strong emphasis on security, server infrastructure, and balancing gameplay with monetization. Cloud computing emerges as a transformative force in this industry, revolutionizing online gameplay by enabling game streaming, cross-platform play, and enhanced scalability. Cloud features such as scalability, availability, and efficiency empower the game experience and have become pivotal for its growth. The analysis covers three major Cloud Service Providers (CSPs), Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, showcasing their contributions to online gameplay through services tailored to the industry’s needs. However, cloud adoption brings its own set of challenges, particularly in ensuring the security and privacy of player data, maintaining server availability, and managing scalability effectively. In conclusion, this paper highlights the profound impact of cloud computing on the online video game industry within the immersive media and entertainment landscape. It emphasises the importance of robust security measures and careful management to maintain a seamless and secure gameplay environment for players.