Measuring the Influencing Factors for Enterprises Adoption of Big Data: Prioritizing By Decision making process by using Dematel-ANP Technique

In this research study, we can systematically analyze and prioritize the various factors that impact an organization’s decision to adopt big data technology. Further, this paper examines the influencing factors for enterprises adoption of big data and establishes an indicator system based on the Motivation-Opportunity- Ability (MOA) model. In addition, the study finds that the MOA model can effectively explain enterprises motivations, opportunities, and abilities in applying big data. The DEMATEL technique, integrated with the Analytic Network Process (ANP), is used to construct the network relationship map, and the relationships between each factor are analyzed. This research contributes to understanding the factors that affect the adoption of big data in enterprises and provides a theoretical basis for future research in this area.