Subjective well-being of online freelancers in the digital gig economy: A study of Sri Lanka

The rise of the digital gig economy has profoundly transformed the labor market worldwide. Online freelancing, a crucial component of the gig economy has emerged as a popular choice for many individuals seeking autonomy, flexibility, and diverse work opportunities, allowing them to provide services to clients worldwide through digital platforms. This research study aims to investigate the factors influencing the subjective well-being of online freelancers in the digital gig economy within the Sri Lankan context. By examining this specific group, the study seeks to provide valuable insights into the well-being of online freelancers, shedding light on the factors that impact their overall life satisfaction and happiness.