Research on the Factors Influencing the Smart Home Consumer Market Based on ISM Model

With the improvement of residents’ consumption level and urbanization level, the smart home consumption market shows a growing trend. China’s smart home consumption market is in the initial development stage, consumers’ cognition is not perfect and their willingness to purchase is still relatively low. This article elaborates on the factors influencing smart home consumption market based on consumer behavior theory, and analyzes the relationship between the factors influencing smart home consumption market. At the same time, the hierarchical structure between related factors based on ISM method to get the top-level factors is decomposed. Based on the findings of the research and analysis, it can better provide suggestions for companies to attract consumers to buy smart home products.