Research on Automobile Sales Forecasting Model Based on Data Mining and Cloud Computing

With the continuous development and innovation of data mining technology and database technology, a large number of diversified data continue to show its due and unique business value, which directly impacts people's traditional way of thinking. If enterprises want to survive in the competition of big data era, they must reform the traditional marketing mode. For automobile marketing, accurately grasping the market situation and seizing the development opportunity can create greater development space and bring greater economic benefits for automobile enterprises. Through data mining, we can realize the market positioning of enterprises, the positioning of consumer groups, and help to formulate automobile marketing strategies. With the rapid development of data mining technology, diversified data show its important business value. Based on data mining technology, this paper analyzes how to change the automobile marketing mode, aiming to make the healthy development of China's automobile marketing mode, so as to make China continue to develop and expand the automobile sales market.