Marketing Strategy Matching Algorithm Under Artificial Intelligence

With the rapid development of the Internet, people's ways of obtaining information have undergone earth shaking changes, with a large amount of data, massive information, and various forms of advertising filling lives. Consumers are no longer satisfied with passively accepting advertisements, but actively seek out information that they are interested in or useful in order to find the products they want to purchase or need. This is due to the increasing demand for information and personalization from consumers. The article studies a marketing strategy matching algorithm based on artificial intelligence technology, aiming to effectively solve these problems. The results show that the accuracy and efficiency of the marketing strategy matching algorithm based on artificial intelligence can reach up to 95.5% and 90% respectively.