Design and Development of Online Marketing Training Course Based on Dokeos

With the rapid development of Internet technology and e-commerce, online marketing has become one of the important means of enterprise marketing. Online marketing is a systematic project that needs to be carried out from multiple aspects and perspectives. The traditional network marketing training course system has its own characteristics in content and form, and there are also shortcomings in design and development. In this context, the article introduces the Dokeos learning platform as a carrier for the design and development of online marketing training courses. Focusing on tasks, this article provides users with rich learning resources and convenient learning methods through contextualized, visual, and intelligent technologies, while supporting interactive activities between teachers, students, and learners. The results showed that after the Dokeos based online marketing training course was put into operation, the highest learning efficiency of students reached 93.1%, and good results were also achieved in the satisfaction survey.