Organizational Culture's Significance in Technology and Innovation Management

Several studies have examined the connection between innovation, technology, and organizational culture in recent years. Management of technology and innovation is crucial to an organization's expansion and success. The development of an innovative organizational culture comes before technology and innovation management. This study's primary goal was to assess how organizational culture affects innovation in the Indian service sector. The study made use of a paradigm for understanding organisational culture created by Cameron and Quinn, which looks at culture as a collection of conflicting values from four angles. A descriptive survey research design was used in the investigation. Employees of service industries made up the study's population. More than twenty IT organizations participated in the survey, and 120 out of 180 respondents returned completed questionnaires. This indicated a response rate of 66%.The collected data was analyzed using inferential data analysis techniques and descriptive statistics. Tables and figures were created after analysis with IBM SPSS software. The results demonstrated that the strongest associations with innovation and technology were found in companies with flexible, collaborative, and employee-friendly cultures. Lastly, the study suggests areas for additional research, such as employing a new organizational culture model for the study or qualitative techniques for data collecting and analysis to reveal deeper cultural features.