Artificial Intelligence (AI) in CRM (Customer Relationship Management): A Sentiment Analysis Approach

The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and conduct more regular marketing operations. CRM tactics are illustrated through case studies of businesses like Uber, T-Mobile, Amazon, Apple, and Apple. CRM offers centralized data, better marketing and sales, and better customer support. There is also a discussion of the ethical, private, security, adoption, and scalability challenges of AI in CRM. In general, CRM makes data-driven decisions and customer insights easier to achieve to increase growth, loyalty, and engagement.