Empowering Kirana Shops through Digital Ecosystem and Physical Infrastructure for Unprecedented Efficiency and Elevated Customer Experience

In today’s evolving retail environment, it is important to ensure the sustenance of unorganised small retailers. Efforts should be made to make these retailers innovative and competitive. This study focuses on the need to upgrade the digital and physical infrastructure of Kiranas. Initially, researchers examined store physical layouts. Primary data analysis from Indian consumers via online surveys confirms the significance of store design. The layout directly influences impulse purchases. Unlike in modern retail stores where consumers often shop with family and friends, prompting unplanned purchases due to product visibility and tactile engagement, Kirana shops can capitalise on these behaviours. The study proposes an Artificial Intelligence (AI) model for Kirana shops, illustrating its potential value. AI-driven data analysis offers invaluable insights into operational dynamics, leveraging advanced algorithms to process vast datasets encompassing sales, inventory, and customer interactions. This approach enables uncovering intricate patterns, accurate demand forecasting, and optimising inventory levels, enhancing operational efficiency. Additionally, AI-driven sentiment analysis of customer feedback facilitates personalised marketing strategies, improving customer satisfaction. By enhancing infrastructure and embracing AI-based data analysis, Kirana shops can stay competitive, adapt to market changes, and ensure sustained growth in the evolving retail landscape.