Utilising AI to Transform Marketing Management and Enhance Consumer Interaction Strategies

The purpose of this study is to evaluate the effects of incorporating AI into marketing management management, with a particular emphasis on the campaigns that have been chosen by TCS Company. The major objective is to assess the precision and dependability of the predictions provided by artificial intelligence in order to provide assistance for strategic decision-making on marketing strategies. In order to establish how to produce the most successful direct marketing efforts while sticking to specific constraints, companies are able to make use of a number of mathematical tools with the assistance of analytical optimization. This allows them to determine how to build the most effective approaches. The purpose of this procedure is to reduce inefficiencies as much as possible and to identify possible ways in which improvements might be made. The combination of analytics and optimization provides organizations with the capacity to take into consideration a number of elements, use a wide range of tools to model "what-if" scenarios, and adopt optimization approaches in order to achieve a balance between their goals and the constraints they face. At this time, it should not come as a surprise that analytics are the driving force behind optimization, with artificial intelligence and machine learning being at the forefront of technological advancements in this area.