Analysing How Marketing Management and Artificial Intelligence are used to Change Customer Engagement

The integration of marketing management and AI can transform customer engagement strategies across industries. Marketing management underpins business operations, connecting customers and boosting success. AI becomes a key digitization tool as businesses adapt to new technology, processing massive amounts of data and changing customer interactions. This study examines how marketing management and AI interact to change customer engagement dynamics. Marketing management is crucial to business efficiency, customer relations, and growth. Effective marketing strategies help businesses increase revenue, market share, and reputation. Marketing initiatives also support non-profit goals, community engagement, and social causes. Understanding AI tools for customer engagement reveals voice-activated chatbots, sentiment analysis, facial recognition, NLP, and visual search. These AI-powered tools help businesses personalize interactions, interpret customer sentiment, and streamline service delivery, improving customer experiences.Businesses can deliver ultra-personalized solutions, predict consumer preferences, and optimize communication channels using AI tools to improve customer engagement. Companies can boost customer satisfaction, brand loyalty, and market share by using AI-driven insights and analytics. The study explore how AI may affect customer engagement to see its transformative potential across industries. AI helps businesses analyse data, predict consumer behaviour, and personalize interactions, revolutionizing customer experience. However, data privacy, security, and ethics require responsible deployment and strategic adaptation. The convergence of marketing management and AI offers unprecedented opportunities to transform customer engagement strategies. Businesses can improve customer satisfaction, brand loyalty, and digital growth by adopting AI-driven technologies and addressing their challenges.