Artificial Intelligence for Analysing Consumer Buying Behaviour Towards Digital Marketing of Electronic Gadgets

The evolution of digital marketing is intertwined with advancements in technology, particularly Artificial Intelligence (AI). Businesses increasingly rely on AI technology and virtual assistants to gain real-time consumer insights and deliver exceptional customer service. This review examines English-language research publications on AI and digital marketing, highlighting their pivotal role in shaping the market environment. The findings highlight the dynamic nature of technology and its thoughtful impact on the digital market. The research analysis emphasized that AI will find numerous applications in the future, benefiting not only digital marketing but also other industries. Technologies have significantly influenced the digital market landscape by offering advantages such as efficiency, affordability, and time savings. By leveraging AI's predictive capabilities, companies can more effectively target consumers, develop campaigns with higher conversion rates, and enhance customer satisfaction. The increasing integration of AI across industries will revolutionize business operations, particularly in the marketing of electronic devices, where AI applications are optimizing the targeting techniques and enhancing the overall marketing effectiveness.