Leveraging GPT-4 Capabilities for Developing Context-Aware, Personalized Chatbot Interfaces in E-commerce Customer Support Systems

In the realm of e-commerce customer support, the adoption of chatbots is on the rise, driven by a quest for heightened user interactions. This study introduces an inventive approach harnessing the advanced capabilities of GPT-4 to construct chatbot interfaces that are both context-aware and personalized. The main aim of this work is to revolutionize ecommerce customer support by developing intelligent and adaptable chatbot interfaces that are context-aware, personalized, and significantly enhance user experiences. Existing chatbot models struggle with context retention and personalization, limiting effectiveness in dynamic e-commerce environments despite the promise of automation. This innovative approach leverages GPT-4’s robust language processing, integrating it with user profiling systems for personalized responses grounded in user preferences and historical interactions. The method gives, diverse e-commerce dataset undergoes collection and pre-processing, followed by fine-tuning GPT-4 with an emphasis on context-awareness and personalized responses. The model is seamlessly integrated with e-commerce backend systems for real-time information, multimodal input support caters to varied user preferences. Results exhibit a significant 95% accuracy improvement, affirming the chatbot’s enhanced ability to comprehend user queries. By integrating personalization and advanced context retention, this study enhances user engagement, paving way for revolutionary intelligent and adaptable chatbot interfaces in ecommerce customer support.