A Study On Content Management System On B2B And B2C Websites By Using CMS Tool

Businesses in a variety of industries are navigating an increasingly difficult internet terrain in the modern digital era. A thorough analysis of the efficacy of content management systems (CMS) designed expressly for business-to-business (B2B) and business-to-consumer (B2C) websites is required due to the significant influence these platforms have on the viability and success of contemporary businesses. The study is intended to study the effectiveness of the Content Management System (CMS) on B2B and B2C websites. The variables considered to know the Satisfaction level are Analytics and reports, Security and maintenance, Content creation and management, and Business impact. It is observed that the predictor variables Business impact, content creation, security, and analytics are significant in influencing the satisfaction level in the CMS they use. Analytics is considered so important in determining satisfaction followed by Business impact. It is observed that the users are aware of the Content Management System tool and are satisfied with the application. The users benefit from various facilities provided by the Content Management System tool helps users to make quick and seamless updates to website content and thus maximize customer satisfaction.