The Effects of Gamification and VR in Encouraging Pro-Environmental Behavior

Emerging gamification and immersive technology encourage individuals, especially teenagers, to engage in a behavior, such as online shopping behavior, learning behavior, prosocial behavior, etc. Many current studies showed that the use of gamification and immersive technology would positively predict individuals' intention towards a behavior. The present study aims to examine the impact of gamification and VR in promoting low-carbon actions and pro-environmental habits. Using VR cave with gamified elements, the results showed that enjoyment and environmental responsibility significantly predict low-carbon action of individuals, whereas social gain has no significant impact on low-carbon intention. Practical contributions are discussed.