Marketing Automation Through AI: A Decision Support Strategy

Artificial intelligence has developed and excelled with time since the advent of the Internet and its adaptability. AI has evolved enormously due to the voluminous, in-depth data provided by online servers and search engines. This research paper covers the topic of how artificial intelligence is implemented in marketing automation. It analyzes the utilization of different instruments to adapt to the versatile market in order to cater its service in correspondence with automation and machine learning; the scope of the study will determine the usage of AI by analyzing how companies utilize AI to improve performance with regards to automation and search engine optimization. It also investigates the AI’s intuitive data and sensitive information, which might raise security issues and privacy violations if not misused.