Multidimensional Analysis of User Experience Factors and Their Impact on Satisfaction in Online Education Platforms

With the burgeoning development of online education platforms, a multidimensional analysis of user experience and its impact on user satisfaction has become a focal point of research. This study takes “Chinese University Student MOOC” as a case to explore the impact of five dimensions of user experience-sensory, emotional, cognitive, behavioral, and social experience-on overall user satisfaction within online education platforms. Employing exploratory and confirmatory factor analysis, the study constructs a structural equation model comprising multiple latent and observed variables to quantify the relationships between these experiential dimensions and user satisfaction. The results indicate that all five dimensions significantly positively affect user satisfaction, with sensory and social experiences having the most prominent impact. Additionally, personal background information such as gender, age, and educational level has limited influence on satisfaction. The findings of this study provide empirical strategies for enhancing user satisfaction and loyalty in online education platforms and are of significant importance for optimizing online learning experiences.