Exploring the Chameleon Effect in Metaverse Environments for Enabling Creative Communication

In this study, we explore the ‘Chameleon Effect’ within metaverse environments and its impact on creative communication. This experiment investigates how avatar mimicry in online interactions influences creativity. Participants were divided into Mimic and Original conditions, participating in brainstorming tasks, notably the creative tasks such as the Alternative Uses Task. The study assesses the quality of ideas generated—focusing on Fluency, Flexibility, Elaboration, and Originality—and participant impressions of their avatars. Our findings suggest significant implications for enhancing creativity in virtual settings, providing insights into the future of collaborative innovation in the metaverse.