Investigating the Willingness to Use Wearables Equipped with Internet of Things Technology in Championship Sports

The purpose of this study was to investigate the factors influencing the willingness to use wearables equipped with Internet of Things technology in championship sports. The statistical population for this study consisted of Kashan athletes who achieved national and international championship titles in 2023. The research findings indicated that the variables of expected performance, effort, and social influence have a positive and direct impact on the attitude toward using wearables. Additionally, the variables of facilitating conditions and attitude demonstrated a significant influence on the willingness to use sports wearables that are equipped with Internet of Things technology. To capture the attention of professional athletes, it is recommended to launch diverse campaigns featuring influential individuals and providing high-quality content. The focus should be on raising awareness about the capabilities of these technologies and the power of sports devices to enhance the effectiveness of athletic activities, improve performance, and achieve greater success.