Usage of Artificial Intelligence in Establishing the Linkage Between Intellect and Anthropomorphism in IT Sector

Applications of artificial intelligence (AI) are seen in a variety of industries, including services, where the field's remarkable rate of change is fueled by technological advancements. AI has improved efficiency and raised interaction levels by being used in people's daily job and in forming the relationship between businesses and their clients. Customers do, however, have concerns about the application of AI. Thus, it is worthwhile to look into how AI impacts customer Reliance. The primary focus of this study is the applications of AI and how they affect consumer Reliance. This study looks on the anthropomorphism and interaction of AI applications. Applications of AI are drastically changing how customers and service providers communicate. We investigate the relationship between consumers' faith in AI applications and their humanness. Focus group data yielded qualitative information that sheds new light on the functions of intelligence and anthropomorphism as essential notions of what it is to be human. Our research reveals how customers view the subtleties of these constructs as they relate to services made possible by AI technologies.