Who’s Doing the Work? What C-Suites Should Know About Sourcing

Alternative sourcing models include insourcing, cosourcing, and outsourcing. Every C-Suite on the planet should understand the strengths, weaknesses, and appropriateness of each model. The major distinction is “brains” versus “brawn” where decisions must be made about what can be insourced, cosourced, and outsourced. The rule of thumb is to keep brains in house and leave the brawn to outsources, to keep strategy, innovation, and AI inhouse, and outsource operational requirements.