Determining Employees Preference on Employee Shuttle Bus Attributes: A Conjoint Analysis Approach

Shuttle buses are highly beneficial for employees who report to work daily, as these eliminate the worry of safe and convenient travel. This study integrated the Conjoint Analysis approach using an orthogonal design to determine the most preferred combination of employee shuttle bus attributes for Filipinos of working age. This study utilized the following attributes: types of passenger seats, entertainment, emergency preparedness, and temperature. According to the results, the type of seat is the most important employee shuttle bus attribute for Filipino passengers, as it received the highest score value, followed by entertainment, emergency preparedness, and temperature. Since there is a lack of information related to the research topic, the findings in this study can be used as a point of reference for future academic research to enhance the employee shuttle bus. This study can also serve as a reference for companies selecting shuttle buses for their employees. Furthermore, the study can be extended to passenger preference analysis of commuter buses.