Fusion of Fusion of Technique and Art, And Merging Media Innovation: Exploration on the Cross-Integration Teaching of“ Web Front-End Development Foundation” and “New Media Advertising Creativity and Design”

Based on the integration construction of the course “Web Front-end Development Foundation” for software engineering major and the course “New Media Advertising Creativity and Design” for visual communication major in Communication University of Zhejiang, this paper explores the cross-integration teaching mode of media interdisciplinary courses by combining the practical experience in three aspects: inspiring internal drive, promoting teaching through competition, and meeting industry standards. Good feedback has been received in the improvement of software engineering students' professional skills, the leap in the quality of visual communication students' works, and the excellent results of interdisciplinary competition teams.