Research on Accurate Portrait Technology of Power Market Subjects based on Big Data

With the application analysis function of power business big data integration and the cost of mobile learning data is gradually increasing, data analysis application results and many other problems also need better analysis and integrated use.Making use of big data effectively can better achieve accurate marketing service, and further improve the marketing effect and service level. This paper studies the accurate portrait technology based on the big data of China’s power market, and constructs the index model of accurate portrait technology for the power market subjects of power generation enterprises, electricity selling companies and wholesale power users, which has important reference significance for the application of power big data portrait technology in practical energy.