Dine In or Take Away? Consumers' Online Food Delivery Service Behavioral Intention in Post-Pandemic: Lens in Indonesia

This study aims to analyze the antecedents affecting consumer behavioral intention in the context of online food delivery applications in Indonesia. The constructs used in this study are Attitude and Subjective Norms from the Theory of Reasoned Action (TRA), Perceived Usefulness and Perceived Ease of Use from the Technology Acceptance Model (TAM), as well as the Task-Technology Fit (TTF) construct. This research is important as the use of online food delivery applications continues to grow and is predicted to further increase in the future, transforming consumer behavior in the process after the pandemic. Additionally, this study explores and contributes to the limited understanding of the consumers' trust in their attitude and intention to continue using online food delivery applications. Moreover, Indonesia is one of the countries with the highest usage of online food delivery applications globally. The research methodology employs quantitative data collected through an online questionnaire of 416 respondents. Data analysis utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study indicate that all constructs influenced consumer behavioral intention, with the most dominant influence being the attitude variable affecting the behavioral intention to use online food delivery applications. The findings emphasize the significance of integrating the online food delivery system (OFDS) with the Sustainable Development Goals (SDGs) of the United Nations and could prove advantageous to online meal delivery operators.