Customer Behaviour Analysis: Tools Overview

Analytics is a process of collecting and analyzing data that can help in taking meaningful decisions. The data is collected from various sources, this raw data is then processed and converted to dashboards which assists in business analyzation. Analytics are of various types such as descriptive, diagnostic, predictive, prescriptive and text. One area of analytics is Business Intelligence which is a broader concept of using various tools and methods that involves presentation of business data to support decision making. Customer behavioral analysis can be conducted by having insights from web analytics. It is a process of understanding how a customer is responding to a website. Regular improvements can be done to increase customer interaction, enhance user experience and data-driven decision-making. In this paper, we will be discussing two major tools that are used for behavior analysis.