Transmedia Digital Communications in Public Administration System

In the era of total mediatization of social and political processes and the development of digital technologies, there are changes in the communications that implement these processes. Communications of public sphere actors acquire intermedial character, become transmedial. This, of course, has an impact on the nature of emerging social and political relations of public sphere actors. Therefore, the author, within the framework of the research, considers the main transformations of the system of public administration in the conditions of institutionalizing intermediality of modern media communications.The author presents transmedia communications in the article as having an intermedial character. The author defines the intermedial features of transmedia interaction of public sphere actors in the context of the study of modern media communication processes. Determination of the phenomenon of transmedia communications within the framework of intermedial studies helps to characterize the complex processes of media communication on a variety of media platforms using modern digital technologies.Thus, the author of the article pays much attention to the technologocentric approach in the study of the role of transmedia digital communications in the processes of transformation of public administration. It is important to identify the technological potential of digital media for the development of intermedial media communications and transmedia storytelling. This will be undertaken by the author in this article.