On the Issue of New Generation’s Media Consumption Specifics: Key Motives, Trends and Problematics

The paper is focused on digital technologies influence and digital society features, key motives, trends and problematics of young generation’s media consumption. The consequences of convergence processes in the context of media products production and consumption are also studied. The significance of information at the present stage of society’s development is substantiated in the context of the structural interaction of all information elements. Predictions regarding the prospects for media consumption of new generations are also made.