Features of Communication of the Chairmen of Regional Public Chambers on the VKontakte Social Network Site

Digital communications play an important role in modern society, having a significant impact on various aspects of people’s lives. Social media communication allows community leaders to promote their ideas, draw attention to their activities and ongoing projects, and receive feedback from citizens. The paper examines the peculiarities of communication between the chairmen of regional public chambers on the VKontakte social network, as the most numerous in terms of the number of users in our country. The Public Chamber is a public advisory body established to ensure interaction between citizens and authorities. Research methods: analysis of 30 pages of chairmen of public chambers of the regions of Russia, selected using a randomizer, on the VKontakte social network. Digital communications provide chairmen of public chambers with an effective tool to promote their messages and values, establish contact with the audience and draw attention to the broadcast agendas. The study revealed the main broadcast thematic agendas, features of content and page formats in the selected social network.