The Issue of Corporate Citizens Digital Communication Efficiency under the Network-Centric Governance

The extensive penetration of digital technologies to our everyday lives through different types of digital media stimulates to apply network and media approaches to analyse the present day reality.The article methodology is based on the network approach to corporate communication structures in digital space. The empiric materials were composed by digital media materials, related to the Russian corporate citizens socially oriented activitie (collected by using BrandAnalytics digital analytical system).The period of collection: 27 November–3 December 2023, 4–10 December 2023, 11–17 December 2023.The study objective is to reveal digital media content related to corporate citizens’ discourse focusing on the digital media efficiency perspective.