Media Literacy and AI-technologies in Digital Communication: opportunities and Risks

The paper aims to study the opportunities and risks that artificial intelligence technologies pose for digital communication. Authors argue that media literacy approach has valuable potential in the field. To support this opinion the meta-analysis of scientific articles within the Google Scholar platform for the period from 2020 to 2023 in Russian and English has been developed. It has been found that among scientist there is common to treat as risks of AI-technologies two things: mental health and fake-news. The positive treats are given to the AI having more of routine tasks which, in general, allowed people to unload for more complex and creative tasks. More people will be involved both in communication with AI and using its products as part of their strategic communications. That is why it is pointless to fight AI. It would be more appropriate to teach people how to use AI and to understand what consequences this can lead to.