Parsing the Big Data for PR-purposes in Digital Society

The paper aims to study the theoretical framework of big-data usage in PR as well as practical problems of parsing in digital society. Parsing is believed to be one of the main methods of big-data retrieval today. The process of parsing applies special software or programming languages’ scripts to download big-data from any web-site. The paper analyzes the parsing of the web-site for the Legislative Assembly of St Petersburg (PR-department section). The author describes limitations and advantages of parsing in PR.