Immersive «Post-Internet» Technologies in Media Communications and Journalism

The digital «turn» of modern media communications in marketing, advertising and PR is determined by the capabilities of visual and audiovisual information transfer technologies, which at the moment have been defined as «immersive». First of all, we are talking about immersive technologies of augmented (AR), virtual (VR) and mixed (MR) reality and 360-degree video formats. In addition, special research interest is shown in the study of digital immersive creativity on new media platforms, how much involvement in media communication increases due to it, and how it is perceived by the audience. New media platforms where immersive technologies are developing are not only social networks, applications in our mobile devices, but also ecommerce systems, as well as sites that researchers call the «Post-Internet space».Since marketing, advertising, and PR communications are currently developing in the digital media space, it is important to determine how immersive post-Internet technologies affect the transformation of marketing, advertising, and public relations in the digital environment.