Transforming Data into Behavioral Insights: A Review of the Internet of Behavior (IoB)

The Internet of Behavior (IoB), a successor to the Internet of Things (IoT), is a booming field at the intersection of technology, data analysis, and human psychology. It focuses on gathering and analyzing data from wearable devises, digital footprints and online interactions in the hope of uncovering behavioral patterns. The present work examines the current state of IoB research development. It begins by outlining the conceptual evolution of the IoB, tracing its roots in the Internet of Things. It subsequently explores some papers related to the topic and discusses two use cases. Conclusively, it argues that the IoB has a huge potential in many areas of applications, including healthcare, marketing, education and finance.