Artificial Intelligence Application in E-Commerce: Transforming Customer Service, Personalization and Marketing

Artificial intelligence (AI) technologies have made their way into practically all the industrial sectors, including the e-commerce, thus making it an interesting area for study. The purpose of this study is to find out how the application of AI in e-commerce leads to the transformed marketing, personalization, and customer service. The study is a qualitative one based on a thorough analysis of the previous research, case studies, and articles. The findings of the study suggest that how chatbots, virtual assistants, and natural language processing (NLP) techniques can be used to deliver effective, fast, round-the-clock customized client interactions and better inquiry resolution. The finding further suggests that AI integration in e-commerce will radically alter conventional methods of marketing, personalization, and customer care. This paper contributes to a thorough understanding of the technological evolution within the e-commerce landscape by shedding light on the potential of AI implementation in these crucial areas as well as its dark side and proposed a model. The study underlines the need for stakeholders to invest in AI technologies and capitalize on the unprecedented opportunities presented by the transformative capabilities of AI in the e-commerce space.