Analysis of the Robo-Advisor Investment Applications on Investor Satisfaction using Modified Unified Theory of Acceptance and Use of Technology (UTAUT)

Technological developments are increasingly rapid, especially in financial sector. The improvement of financial technology is expected to provide financial information quickly and on time. Wealth management is very important. Investment is one method of implementing wealth management. With this phenomenon, the technology has entered the financial sector of wealth management. Robo Advisor is a form of technology application that implements an information system in it. This Robo-advisor is created with an algorithm that has been programmed to analyze market data, risk profiles and client investment goals. This is expected to produce the benefits of data analysis and artificial intelligence to create investment portfolios that suit each investor. This research was conducted to determine whether there is a positive relationship between the use of Robo- advisors on variables from UTAUT and investor satisfaction.