Leveraging Data Analytics in Azure for Effective Churn Management

This research aims to develop optimized and cost-effective Azure architecture solutions by strategically selecting and utilizing Microsoft Azure services for specific use cases. The study leverages a simulated data-driven churn management case study within a social network context, emulating real-world data scenarios. The methodology employed involves a comprehensive understanding of the existing churn management script, enabling adaptability to diverse scenarios. This necessitates an in-depth exploration of Microsoft Azure's service offerings to ascertain their necessity and relevance. As the case study entails real-time streaming of event data, it is channeled into a staging area while concurrently undergoing batch processing for both account and subscription data. This synthesis culminates in a unified storage space tailored for analytics purposes. The implications of this research are twofold. First, the study yields a high-impact automated asset from a business standpoint. Second, it contributes expertise in the intricate process of migrating an entire asset from on-premises infrastructure to the cloud. Furthermore, using streamlined cost optimization achieved by judiciously selecting and configuring only essential resources, culminating in efficient outcomes. This paves the way for client-side stakeholders to make informed, data-driven decisions, leveraging the insights harnessed from the system.