AVATRY: Virtual Fitting Room Solution

Due to the exponential growth of the internet and online organization in India has lived up to the assumption that the e-commerce business would enjoy a similar rise, resulting in sales of US${\$}$71,292.1 million in 2023. Increasing internet penetration rates and growing organized sector dominance in retail marketplaces provided the strong base required for e-commerce. Fashion is the second-largest contributor to e-commerce sales, accounting for 27.9% of total revenue. According to a National Retail Federation survey, 761 billion dollars’ worth of goods was returned to shops in 2021. The classification that adds to the maximum volume of profit, which is 20%, is fashion and accessories. According to the following survey, e-commerce companies are facing a number of challenges as a result of customers returning products on their platforms. These challenges include loss-making for the companies as returned goods are often not suitable for resale, resulting in the waste of goods, resources, and customer time, as well as a decrease in customer retention. By combining augmented reality and machine learning, AVATRY offers a solution that addresses the issue of needless returns and boosts consumer happiness. Thus, in an effort to reduce the amount of fashion returns made through e-commerce, we are putting forth the Avatry: Virtual Fitting Room Solution.