Low Carbon Travel Intention of Urban Residents Considering the Influence of Travel Time Perception

To explore the influencing factors of urban residents’ low-carbon travel intention and their interaction mechanism, the theoretical framework is improved by introducing the factors of low-carbon awareness, travel time perception, and policy factor based on the theory of planned behavior. Then the relationship between latent variables is revealed by focusing on residents’ attitude. By establishing a structural equation model and using Amos 26.0 to analyze the data of 279 questionnaires from Qing Dao. The results show subjective norm, policy factor, and attitude have a direct and significant impact on residents’ low-carbon travel intention. Attitude is mediating variable; travel time perception and low-carbon awareness could indirectly affect travel intention through attitude. The total effect value of latent variables on urban residents’ low-carbon travel intention rank from large to small as policy factor, subjective norm, attitude, low carbon awareness, and travel time perception. perceived behavior control affects residents’ low carbon travel intention insignificantly.