Local Mascot Design by Using Universal Design for Sustainable Community Development: A Case Study of PAA YAO CRAFT MARKET

This research aimed to design a mascot for the PAA YAO CRAFT MARKET by employing both sustainable development and a Universal design approach. The research tools included a focus group of 25 participants from governmental and private sectors. This research is used to explain the story and the local mascot design in Phayao Province. The findings indicated that there were 4 types as follows. Shape and form: the shape and form of the child wearing a peacock costume whilst doing activities meant the cultural lifestyles of the Phayao people. Material and texture: a means to publicize the material and texture met with economic and social conditions were created. Color and mood: it was found that reflected the culture, fertility, and creating a sustainable environment were pink and green. Size and proportion: it found that brought about interest as they were designed regarding environmentally friendly principles and the design was as naturally genuine as possible. Accordingly, this study has created a mascot that is like a symbol consisting of relationships and reflections of the society, culture, economy, and environment of Phayao province. The mascot also tells a beneficial and valuable story to the spectators at PAA YAO CRAFT.